A Hotel search experience that is truly engaging

Google Business View for Hotels
Google is building products for hoteliers to help showcase properties and engage with travellers visually. Google My Business helps ensure that hotels’ information and photos reach travellers when they’re searching on Google and Google Maps. Hotels have the power to assign the image that appears when travellers are searching. It’s also now possible to add photos specifically for food and beverage, individual guest rooms and common areas.
hotels search result

In addition to uploading photos, Google also offers the ability to add premium-quality, 360° interactive tours of a hotel’s interior with Google Maps Business View. These virtual tours show up on Search and Maps and let travellers experience the hotel — all before they book their stay.
If you manage a Hotel within the Berlin-Brandenburg region and would like to know how to get your Google Business View tour online just contact us using our email address info@innenpanoramafoto.com. Its easy, fast and efficient!

You can also read more at Google’s official blog for news, tips and information on AdWords.

Google introduces new photo tools to help businesses show off their premises

When it comes to attracting new customers, photos can both entice customers to your business when they’re browsing online and give customers confidence that they’ve come to the right place.

Google blog

From last February, you can tell Google which image you’d like to appear when customers search for your business on the search engine. Just log in to Google My Business on the web or in the Android or iOS apps, and visit the Photos section. While you’re there, you can also give your business a fresh look online by updating your profile, logo and cover photos.

Read more on the Google blog >

Google Maps on Android

Mobile Google Maps update gives Google Business View priority over any other images belonging to any given business.

In the next few days if not already, when you use Google Maps on your Android device or iPhone, you will notice a redesigned icon. But more than a new icon awaits, the whole interface of mobile maps has been refreshed. You can read about specific changes in the Google Maps blog.
What caught our attention as Google Business View photographers is that in this latest update of the app, Google maps is using Business View as the masthead image for the search result.
Here are a couple of screenshots showing the results pointing at two of the business that shot by us at innenpanoramafoto.

Screenshot_2014-11-06-18-02-07

Screenshot_2014-11-06-17-53-19

If a business does not have a Google Business View virtual tour, then Google maps uses one of the images from the Google+ gallery as a masthead. So it is very important for businesses to take the Google+ page seriously.
If you are a businesses who wants to improve and enhance your presence in Google. you must claim your Google+ “My Business” page, keep your details up to date, and of course I recommend you to also hire a Certified Google photographer to shoot and upload Google Business View virtual tour.

If you are in Berlin, why not get in touch with you, we can give you a free consultation with no strings attached. Contact us.

New Research Shows How Digital Connects Shoppers to Local Stores.

From the Think with Google blog… Understanding the impact of digital on in-store shopping three common retail myths are debunked.

  • Myth #1: Search results only send consumers to e-commerce sites.
  • The Reality: Search results are also a powerful way to drive consumers to stores.
  • Myth #2: Once in-store consumers start looking at their smartphone, the retailer loses their attention.
  • The Reality: Retailers can grab consumers’ attention through search results and their mobile site or app.
  • Myth #3: Online research has lowered consumers’ expectations of stores; they really just go to a store to transact.
  • The Reality: Consumers visit stores for more than just a purchase, and their expectations of retailers are higher than before. They’re looking for an informative, customized experience.

The research from Google was conducted with Ipsos Media CT and Sterling Brands.
Follow this link to read the original article in full, it includes some nice info-graphics.

Brauhaus in Spandau

Brauhaus in Spandau beer kettle

View of a beer copper kettle in the Brauhau’s main hall

I Had the great pleasure of photographing the Brauhaus in Spandau. A great space containing a restaurant, beer garden and its own microbrewery. The place is atmospheric, charming and full of wonderful details. I could not stop shooting it. Usually a photo session lasts from 1 to 2 hours, but at the Brauhaus I stayed from 8am to 1pm. They even gave me lunch, and it was delicious!
I would like to thank the staff at the Brewery, they were welcoming and assisted me whenever I needed any help.
I hope they like their virtual tour as much as I do, I am sure that it will be a great marketing tool for them.
Here is a link to the tour